adidas x RAVI

Lynx Award

adidas Superstar Ravi is a collaboration that nobody saw coming. Streetwear meets street food in a hyper-local hype drop celebrating an iconic Pakistani restaurant via a reimagination of the classic Superstar sneaker. The campaign broke all the rules by launching in an older part of town far from where influencers live, leaving VIPs begging for a pair while local Satwa residents and creators got first dibs. It prioritized the founding family and their input into the design above all else, and celebrated staff, not models. That’s how it won the hearts of those who know there’s more to Dubai than the glitzy headlines.


Edited and animated the video with the support of the creative team.

Short poem video

Karak Flow - an original spoken word piece by Faraz Ali, written to celebrate the adidas Ravi collab @adidasdxb @ravirestaurantsuae. As a Pakistani UAE-based creator, his piece documents the flow of a river, representative of both the Ravi River and the flow of Karak; common inspiration for the spirit of the Originals, celebrating Karak as a shared tradition, an inclusive heritage, a river that flows and warms people of all backgrounds coming together at the iconic Ravi restaurant

I collaborated with the team to edit and co-produce the video, which was featured on social media platforms @ravirestaurantsuae and @farazalee, as well as displayed on screens during the event

Neon green illuminated sign of Adidas logo and text, advertising RAVI Restaurant, mounted on a metal gate with a hexagon pattern.

The video in action on the event screens.

Boxed Adidas sneakers and a TV on a counter in a retail store, with shoes displayed and shelves above.
A display of two adidas sneakers, one green and white and the other white with green stripes, placed on top of shoe boxes. The background shows a TV showing a young man, and shelves with boxes and other objects in a store or storage room.
Display of Adidas sneakers on cardboard boxes with green and white packaging tissue.

Credits: Writing and Performance by Faraz - Filmed by Usman Saleemi, Lamis Hamzah & Ayush Tandon -

Edited by Lamis Hamzah, Produced and Mastered by Salah Sadeq - Translation/Transcreation by Hussam Badi.