Mashreq NEO PLUS

Launch Campaign

A sharp, benefit-driven launch campaign introducing the NEO PLUS Saver Account, designed to highlight smarter saving with high returns and a clear, future-focused message: get more from every dirham you save.

Animated the hero key visual for the NEO PLUS Saver Account launch, which rolled out across all social platforms with strong engagement. Adapted the motion system into 10+ versions for digital and radio placements, ensuring consistency, clarity, and impact across the full campaign.