vuse x McLaren

Artist BTS video

vuse and McLaren joined forces and invited five UAE creators to be a part of their collab by showcasing their interpretation of both brands' spirit, each in their unique way.

Took creative lead on-site by directing artists across multiple locations, ensuring all key story beats were captured with visual consistency. Managed the flow of each setup and later edited all social content for multiple artists, with the final videos showcased on a yacht during F1 Racing 2022.