Adidas x Namshi

The epic drone delivery film

A football player who needs new sneakers urgently, a star e-Gamer with reflexes like no other, and a collab between MENA e-comm giant NAMSHI and adidas, highlighting their new running shoe, the UB21. We brought all of these very different elements together with a film that spoke to both sport, technology, and always on e-commerce, powered in this case by an Epic Drone Delivery. Created by sweetwater MEA for adidas Middle East.

Producing animated icons throughout the entire film.

Young man with dreadlocks sitting outdoors in a yellow shirt, looking at a smartphone, with pink flowering bushes in the background, and a graphic label indicating "Bafetimbi Gomis, Football Icon."

A man with dreadlocks wearing a yellow shirt is smiling while looking at a phone. There is a cartoon-style speech bubble with yellow background and black border in front of him that says '@Gomis, we got you!' and some digital effects. The background

A young man with short dark hair wearing a black face mask and large headphones, sitting in an airplane seat, looking at his phone. There is a yellow pixelated graphic overlay with black text that reads '@SAAD, WE NEED YOUR SKILLS!' and Arabic text a

Close-up of a person's feet in white sneakers with yellow and black stripes, standing on a wooden floor. There is a colorful graphic overlay with the text 'SAAD ON MY WAY!' and a battery icon. The background shows a desk, some chairs, and a poster, w

Close-up of a drone with the text 'GAME ON' in pixelated style overlayed, blurred person in the background, and small Arabic text at the bottom.

A young man wearing a black face mask, white t-shirt, and black jacket with yellow accents is running up a tall building's exterior on a staircase. The cityscape and tall buildings are visible in the background. The image has a graphic overlay with a